Wonderbra - translation to french
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Wonderbra - translation to french

FULL-RANGE LINGERIE FASHION LABEL
WonderBra; The Wonderbra; Wonder Bra; Wonderbra.; Wonder-bra; Wonderbra Women; Cone bra
  • Landmark 1994 ad for Wonderbra featuring Czech model  [[Eva Herzigová]]
  • "Where did the underwear box go? I need my Wonderbra to uplift my spirits." A photograph from photographer [[Petr Šálek]]'s series inspired by [[George Orwell]]'s novel ''[[Nineteen Eighty-Four]]''

Wonderbra         
n. Wonderbra, brand name of a bra that creates the appearance of larger breasts

Wikipedia

Wonderbra

Wonderbra.

The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the 1990s. Although the Wonderbra name was first trademarked in the U.S. in 1955, the brand was developed in Canada. Moses (Moe) Nadler, founder and majority owner of the Canadian Lady Corset Company, licensed the trademark for the Canadian market in 1939. By the 1960s the Canadian Lady brand had become known in Canada as "Wonderbra, the company." In 1961 the company introduced the Model 1300 plunge push-up bra. This bra became one of the best-selling Canadian styles and is virtually identical to today's Wonderbra.

In 1968, Canadian Lady changed its name to Canadian Lady-Canadelle Inc., was sold to Consolidated Foods (now Sara Lee Corporation), and later became Canadelle Inc. During the 1970s Wonderbra was repositioned as the company's fashionable and sexy brand, and became the Canadian market leader.

In 1991, the push-up Wonderbra became a sensation in the UK, although it had been sold there since 1964 under license by the Gossard division of Courtaulds Textiles. Sara Lee Corporation did not renew Gossard's license and redesigned the push-up style for the reintroduction of the Wonderbra to the U.S. market in 1994.

Since 1994, the Wonderbra has expanded from the single push-up design into a full-range lingerie fashion label in most of the world. In most countries, the brand emphasizes sex-appeal. In its native Canada, however, the brand promotes the functional qualities of its products, a departure from the strategy that made Wonderbra the top-seller in the 1970s.

Examples of use of Wonderbra
1. Elle joue sur l‘instinct de survie.» • Wonderbra «Contrairement aux anciennes pubs de Wonderbra, on ne voit pas ici de top model avec une grosse poitrine.
2. Du jour au lendemain, une fille dont je ne connaissais pas le nom, sortie d‘un défilé pour Wonderbra, est devenue la cél';bre Mme Karembeu.